Maisonette is an e-commerce platform that curates a selection of the finest luxury and boutique children's brands. As the senior freelance designer, I collaborated with the founders and Lotta Nieminen with the internal team to launch the Maisonette identity across multiple web platforms, focusing on digital art direction and UX/UI development. I collaborated with an internal developer to design and implement the front-end for the SaaS platform that the site was built on.

Here are some of the UI designs that secured business with Vogue for $2.775 million in seed round investment from strategic partners who offer industry-leading expertise in launching groundbreaking retail concepts and fashion brands. The round included NEA, a venture capital firm with investments in Jet.com and Moda Operandi, and Thrive Partners, an early investor in Warby Parker and Harry's.